British Heavyweight Champion Anthony Joshua, set to fight New Zealand boxer Joseph Parker March 31, is fronting Beats by Dre's latest campaign, Above The Noise.

In a video posted on Instagram, Joshua is seen shadowboxing whilst a voice tells 'The pressure is on I'm not going to lie. You better beat this guy. You can't win. To a fan you're the man until the belt drops and another man becomes the man on top'.